This course provides students with a strong foundation in fundamental marketing concepts. It teaches key principles and practical application of marketing in the workplace setting. Students will analyze the seven core functions of marketing and practice the creative problem-solving process in project-based assignments.
This course uses Knowledge, Skills, and Attributes (KSA) model to give students the opportunity to develop both real-world 21st Century Skills and Social and Emotional Learning Soft Skills to develop college and career readiness.
- Knowledge: Marketing
- Skill: Creativity—Creative Production and Innovation
- Attribute: Resilience
What You’ll Learn
- Core Marketing Principles: Build a strong foundation in marketing theory including product, price, place, and promotion.
- Seven Functions of Marketing: Analyze functions like market research, distribution, sales, promotion, and product/service management.
- Practical Project Work: Apply creativity and strategic thinking through real-world tasks, such as crafting promotional plans or sales pitches.
- 21st-Century & Career Skills: Develop soft skills including innovation, resilience, and decision-making to prepare for future work.
- Credit hours: 0.5 credits
Course Features
- Lecture 0
- Quiz 0
- Duration Lifetime access
- Skill level All levels
- Language English
- Students 0
- Assessments Yes
Curriculum
- 15 Sections
- 0 Lessons
- Lifetime
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- Module 1: What Is Marketing?0 Items
- Module 2: Researching Careers0 Items
- Module 3: Market Planning0 Items
- Module 4: Market Information Management0 Items
- Module 5: Primary and Secondary Research (Skill)0 Items
- Module 6: Pricing0 Items
- Module 7: Digital Advertisement (Skill)0 Items
- Module 8: Product Service Management0 Items
- Module 9: Promotion Part 10 Items
- Module 10: Promotion Part 20 Items
- Module 11: Promotional Plan (Skill)0 Items
- Module 12: Product Channel Management0 Items
- Module 13: Case Study (Skill)0 Items
- Module 14: Selling0 Items
- Module 15: Sales Pitch (Skill)0 Items
