The sports and entertainment marketing field offers careers that combine entertainment with traditional marketing, but with a whole lot more glamour. Explore basic marketing principles while delving deeper into the multibillion-dollar sports and entertainment industry. Learn how professional athletes, sports teams, and famous entertainers are marketed and how the savvy people who handle these deals can become very successful. This course will show students exactly how things work behind the scenes of a major entertainment event and how they can be part of the act.
What You’ll Learn
- Marketing in the Entertainment Sphere: Learn how marketing principles are applied in sports, music, film, and other entertainment industries.
- Product, Promotion & Branding: Explore how products and services are developed, promoted, and positioned in high-visibility markets.
- Business, Finance & Communication Skills: Understand revenue streams, contracts, media strategies, and effective business messaging.
- Credit Hours: 0.5
Notes
You will need access to word-processing, spreadsheet, and presentation software.
Course Features
- Lecture 0
- Quiz 0
- Duration 10 weeks
- Skill level All levels
- Language English
- Students 0
- Assessments Yes
- 8 Sections
- 0 Lessons
- 10 Weeks
Expand all sectionsCollapse all sections
- Unit 1: The Big Ideas of Sports and Entertainment Marketing0
- Unit 2: Product and Service Central0
- Unit 3: The ABCs of Business Communications0
- Unit 4: Principles of Promotion0
- Unit 5: Money and Marketing0
- Unit 6: Career Investigation and Planning0
- Unit 7: Entrepreneurship 1010
- Unit 8: The Big Picture of Business0
